Date: 2019-07-18 04:50:34
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Jul.18 — Moncler Chief Executive Officer Remo Ruffini’s first big idea was to turn the puffer jacket – then worn mainly for winter sports or alpine expeditions – into a luxury item to be worn anywhere and everywhere. Now, in a second transformation, Ruffini has ditched traditional seasonal collections and instead harnesses social media to drive the brand.
