- CourtAvenue is a digital agency that’s helped companies like General Mills break into Web3.
- It says brands are increasingly coming to the agency for Web3 projects.
- Here’s its pitch deck that helped it win clients like Dell, Kia, and Qualcomm.
Digital agency CourtAvenue is making a big bet on Web3.
CourtAvenue was founded in 2020 by Kenny Tomlin, founder of digital shop Rockfish (now part of WPP); and Dan Khabie, founder and former global CEO of WPP agency network Mirum. Its increasingly helping clients navigate Web3 and related opportunities, like customer experiences in the metaverse, unified data, cryptocurrencies, and NFTs.
“This is not something that is just a flash in the pan,” said Michael Stich, CourtAvenue’s CEO of Services. “We believe this is the reinvention of the internet, and if we’re not helping our clients with that transition, I don’t know what we’re doing.”
CourtAvenue recently created a “kitchen of the future” presentation for General Mills, for example, showing how it sees the future of commerce and its role in it. A smart refrigerator reminded people of things like when their kids have soccer games and it’s their turn to bring the snacks and when the
dog food
is running low — incorporating various General Mills brands.
Projects like that and the agency’s positioning on Web3 have helped CourtAvenue win new business from brands like Kia, Dell, and Qualcomm. It’s also working on two other Web3 projects with a carmaker and a division of the US military.
Here’s the agency’s Web3 pitch deck that’s helped it nab blue-chip clients.
