Where ETF Industry Falls Short

This article is part of a regular series of thought leadership pieces from some of the more influential ETF strategists in the money management industry. Today’s article is by Nate Geraci, president of The ETF Store Inc. and Host of ETF Prime.   In 2011, I was meeting a friend at a packed coffee shop when the conversation veered into a slightly heated debate over whether the average person knew what an ETF was. My stance was that few people were familiar with the investment product. After becoming emboldened by…