Analyzing Your Factor Bets | ETF.com

It’s pretty rare I take the time to write about something that’s inside the four walls of ETF.com, but this is one of those times. As of a few days ago, we feature a new readout on our equity ETF fund report pages here at ETF.com: the MSCI FaCS Factor Box. And I genuinely think it’s solving a very real-world problem for investors. At this point, you’re probably exhausted from a decade of talking about factors and smart beta. And that’s understandable. Smart beta funds have often been marketed as…