Affle India IPO: Affle India IPO subscribed 81% on second day of bidding

​ A new start

26 Jul, 2019

Mobile marketing company Affle’s (India) initial public offering (IPO), which looks to raise up to Rs 459 crore, will open for subscription on July 29. Here are the top things you need to know about Affle’s IPO

​ About the Company

26 Jul, 2019

Affle (India) is a global technology company with two business segments:
consumer platform and enterprise platform. The consumer platform primarily provides the following services:

>>New consumer conversions (acquisitions, engagements, transactions) through relevant mobile advertising;

>>Retargeting existing consumers to complete transactions for e-commerce companies through relevant mobile advertising.

>>An online to offline (O2O) platform that converts online consumer engagement into in-store walk-ins.

Key company strenghts

26 Jul, 2019

>>Consumer platform with leading position in India
>>Asset light, automated, scalable platform
>>Deep data driven understanding of consumer intent, behaviour

Key risk and concerns

26 Jul, 2019

>>Developments regarding data protection could impact business
>>Revenue concentration around key customers
>>Inability to compete in the highly competitive industry
>>Adverse ruling in outstanding litigation may have adverse impact