Home ETF News Sharp marks long-awaited OLED foray with smartphone launch By Reuters

Sharp marks long-awaited OLED foray with smartphone launch By Reuters

by TradingETFs.com

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© Reuters. FILE PHOTO: A logo of Sharp Corp is pictured at the CEATEC JAPAN 2017 in Chiba

TOKYO (Reuters) – Sharp Corp said on Wednesday its first OLED smartphone would go on sale later this year in Japan, marking its long-awaited entry into the market for the advanced panels as it seeks to catch up with Samsung Electronics (KS:).

The Japanese company aims to also sell its organic light-emitting diode (OLED) screens to other smartphone makers although it has not reached any deals yet, a spokeswoman said.

Sharp, a main supplier of liquid crystal display (LCD) screens for Apple (NASDAQ:) Inc’s iPhones, has been slow to shift the thinner, more flexible OLED screens because of high production costs, company executives have said.

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